A VOCALOID "vocalist", or "character", refers heavily to an illustrated character of a VOCALOID™-powered voice bank, although a product name or miscellaneous representation (like an avatar) can be included.
The marketing of a vocalist varies by company and some providing their vocalist with a basic profile, backstory, or personality that the consumer and artists can work with.
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IA
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Hatsune Miku
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Kaito
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Mayu
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Kagamine Rin/Len
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Gumi
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Bruno & Clara
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Flower
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Meiko